CEE Insurance Sector Report 2025-2026

The insurance sector in Central and Eastern Europe (CEE) presents a dual narrative of latent growth potential and persistent structural underdevelopment. Despite two decades of economic convergence with Western Europe, CEE insurance markets continue to underperform in terms of penetration, product diversity, and consumer engagement. As of 2023, the average insurance penetration in the region stood at just 2.2% of GDP, a fraction of the 6%-9.5% range typical across Western Europe between 2000 and 2020. This low penetration rate highlights systemic barriers, including consumer mistrust, limited product innovation, and historically weak insurance cultures, which have not been fully overcome despite rising disposable incomes and improved financial inclusion.

This report provides a complete and detailed analysis of the "Banking and insurance" sector for Central and Eastern Europe. EMIS Insights presents in-depth business intelligence in a standard format across countries and regions, providing a balanced mix between analysis and data.

What this report allows you to do:

• Understand the key elements at play in the "Banking and insurance" sector in Central and Eastern Europe
• Crystallise the forces both driving and restraining this sector in Central and Eastern Europe
• Ascertain Central and Eastern Europe’s position in the global sector
• Build a complete perspective on sector trade, investment and employment
• Understand the competitive landscape and who the major players are
• View M&A activity and major deals
• Gain an understanding of the regulatory environment for the sector in Central and Eastern Europe.
• Build a clear picture of trends, output and consumption for specific sub-sectors