China Consumer Goods and Retail Sector Report 2018 1st Quarter

China’s retail sector continued to grow in the fourth quarter of 2017, with sales rising 9.9% y/y to RMB 10,308bn. The positive trend was a result of strong consumption stimulated by rising average income levels, and ongoing supply side reform. However, the growth was weaker than that in both the third and the second quarters of 2017, when it had been reported at 10.3% and 10.8% y/y, respectively. The slowdown is generally believed to have been a result of tightening financial conditions in the second half of 2017. Average disposable income per capita rose to RMB 6,310, up by 8.4% y/y in Q4 2017, while the average consumption spending per capita was RMB 4,965, up by 5.7% y/y. China’s retail sector experienced increasing integration of online and offline businesses – an implementation of the “New Retail” model. Online operators continued to diversify into the offline retail segment by increasing their stakes in physical stores through mergers and acquisitions. Internet sales rose another 28.5% y/y in the fourth quarter, reaching RMB 1,798bn. This performance was seriously impacted by China’s “Singles Day” shopping festival on November 11, which generated RMB 168bn in online sales and accounted for 5% of the country's total retail sales of consumer goods in October. At the same time, brick-and-mortar retailers began to recover from the hard times that they had gone through due to
booming e-commerce and a period of numerous closures. Traditional retailers focused on upgrading their operation model by establishing online retail channels and innovative, technology-enhanced retail solutions.

This report provides a complete and detailed analysis of the retail sector for China. EMIS Insights presents in-depth business intelligence in a standard format across countries and regions, providing a balanced mix between analysis and data.

What this report allows you to do:

• Understand the key elements at play in the retail sector in China
• Access forecasts for growth in the sector
• View key consumer confidence, income and consumption data for the sector in China
• Crystallise the forces both driving and restraining this sector in China
• Build a complete perspective on sector trade, investment and employment
• Ascertain trends in sales and market share for different types of product (e.g. food, consumer appliance, apparel and footwear, etc.)
• Understand the competitive landscape and who the major players are
• View M&A activity and major deals
• Gain an understanding of the regulatory environment for the sector in China
• Build a clear picture of sales and market share for different retail channels (e.g. department stores, hypermarkets and e-commerce).

See below for a complete table of report contents: