Colombia Insurance Sector Report 2025-2026

The insurance sector in Colombia has evolved into a dynamic and increasingly competitive market, characterised by a diverse mix of local and international players that contribute to its steady expansion. The growing presence of global insurers, coupled with innovation by local companies, has enriched the market with a wider range of products and distribution channels, including digital platforms and fintech partnerships. The industry has a promising outlook as Colombians gradually adopt a stronger culture of risk protection and financial planning. The insurance sector has outperformed national GDP growth every year since 2017. As a result, the insurance penetration rate, measured as premiums written as a share of GDP, has increased from 2.5% in 2014 to 3.3% in 2024.

This report provides a complete and detailed analysis of the "Banking and insurance" sector for Colombia. EMIS Insights presents in-depth business intelligence in a standard format across countries and regions, providing a balanced mix between analysis and data.

What this report allows you to do:

• Understand the key elements at play in the "Banking and insurance" sector in Colombia
• Crystallise the forces both driving and restraining this sector in Colombia
• Ascertain Colombia’s position in the global sector
• Build a complete perspective on sector trade, investment and employment
• Understand the competitive landscape and who the major players are
• View M&A activity and major deals
• Gain an understanding of the regulatory environment for the sector in Colombia.
• Build a clear picture of trends, output and consumption for specific sub-sectors