Indonesia Tourism Sector Report 2025-2026

Indonesia's tourism sector is a key driver of growth for the Indonesian economy, with its total contribution to the country's GDP estimated at USD 69.7bn in 2024, or 5.1%, according to the World Travel and Tourism Council (WTTC). The sector has been on the road to recovery since the country opened its borders to foreign tourists and eased travel restrictions in 2022. Passenger traffic through international airports in the country surged in 2024, as foreign visitors once again viewed the country as an attractive vacation destination. Activity in the sector remains below pre-pandemic levels, but it is quickly catching up, with international arrivals and occupancy rates rising in 2024. A total of 13.7mn tourists visited Indonesia in 2024, which was 17.1% more than the number registered for the previous year. In spite of the positive trend, there is a discernible behavioural change occurring, with visitors staying for shorter periods and spending less than before.

This report provides a complete and detailed analysis of the "Tourism and leisure" sector for Indonesia. EMIS Insights presents in-depth business intelligence in a standard format across countries and regions, providing a balanced mix between analysis and data.

What this report allows you to do:

• Understand the key elements at play in the "Tourism and leisure" sector in Indonesia
• Crystallise the forces both driving and restraining this sector in Indonesia
• Ascertain Indonesia’s position in the global sector
• Build a complete perspective on sector trade, investment and employment
• Understand the competitive landscape and who the major players are
• View M&A activity and major deals
• Gain an understanding of the regulatory environment for the sector in Indonesia.
• Build a clear picture of trends, output and consumption for specific sub-sectors