Thailand Consumer Goods and Retail Sector Report 2023-2024

Thailand's consumer goods and retail sectors have matured significantly in recent decades, paralleling the country's rapid economic growth. Compared to their ASEAN counterparts, Thailand's growing middle and affluent classes are highly brand-conscious and brand-loyal, driving domestic demand for discretionary spending. Meanwhile, Thailand is a popular global tourist destination, contributing to a thriving consumer goods and retail market. Thailand's reliance on foreign interests has resulted in the Thai economy underperforming for the majority of 2020 and 2021, as tourists stayed away due to border restrictions imposed to combat the spread of COVID-19. The pandemic has forced the closure of many businesses in non-essential industries, including some retail outlets, despite the government's efforts to stimulate the economy. Thailand's government reopened the country to tourists in July 2022. Between January and July 2023, international tourists contributed approximately THB 1.1tn to the Thai economy. Meanwhile, to capitalise on the return of foreign tourists in 2023, several trendy global brands expanded their presence in Thailand.

This report provides a complete and detailed analysis of the "Retailing" sector for Thailand. EMIS Insights presents in-depth business intelligence in a standard format across countries and regions, providing a balanced mix between analysis and data.

What this report allows you to do:

• Understand the key elements at play in the "Retailing" sector in Thailand
• Crystallise the forces both driving and restraining this sector in Thailand
• Ascertain Thailand’s position in the global sector
• Build a complete perspective on sector trade, investment and employment
• Understand the competitive landscape and who the major players are
• View M&A activity and major deals
• Gain an understanding of the regulatory environment for the sector in Thailand.
• Build a clear picture of trends, output and consumption for specific sub-sectors