Thailand Tourism and Leisure Sector Report 2026-2027

Thailand is widely recognised as one of the world's leading tourism destinations, with the sector serving as a cornerstone of the country's economic and social development. Tourism contributes roughly 20% of national GDP and it accounts for about 21% of total employment, making it a critical engine for income generation and fiscal revenue. The industry generates substantial earnings through accommodation, dining, entertainment, and a broad range of tourism-related services. Thailand's strategic location at the heart of Southeast Asia further enhances its advantage, enabling it to tap into the region's expanding middle class and rising demand for leisure travel.

This report provides a complete and detailed analysis of the "Tourism and leisure" sector for Thailand. EMIS Insights presents in-depth business intelligence in a standard format across countries and regions, providing a balanced mix between analysis and data.

What this report allows you to do:

• Understand the key elements at play in the "Tourism and leisure" sector in Thailand
• Crystallise the forces both driving and restraining this sector in Thailand
• Ascertain Thailand’s position in the global sector
• Build a complete perspective on sector trade, investment and employment
• Understand the competitive landscape and who the major players are
• View M&A activity and major deals
• Gain an understanding of the regulatory environment for the sector in Thailand.
• Build a clear picture of trends, output and consumption for specific sub-sectors